The New York Times reported on the imminent re-branding of Kirra Beach Hotel, which is one of the most sought-after resorts in Australia. The Times found that the re-branding will have “a decidedly mixed impact on Kirra Beach’s visitor population: While hotel guests will find many familiar touches, others will be disappointed by the loss of signature resorts such as the Kirra Hotel.” The re-branding comes at a time when the Kirra Beach Hotel is on the rise in popularity as one of the best beach resorts in Australia. In addition, it’s about time for Kirra Beach to expand to include another oceanfront resort.
How to do New branding on the Way
According to the Kirra Beach Hotel’s Managing Partner, John Cadeoles, the new plan is expected to be in place by the end of the first stage of the redesign and re-branding. The entire process, which includes the re-branding of all Kirra Beach Hotel properties, is estimated to cost around three hundred thousand dollars. Included in the first stage of the redesign are the replacement of existing signage, the installation of new lighting and fixtures and the construction of a brand new lobby and reception. While most of these tasks are expected to take place in the coming months, work on the second stage of the redesign is expected to begin next year, with the completion expected by the end of the second year.
“The re-branding is a strategic decision, designed to give us an opportunity to give the guest a fresh experience of our Gold Coast accommodation while also introducing some contemporary design features that we know they’ll enjoy,” said Mr Cadeoles. He went on to describe the changes that will take place at the Kirra Beach Hotel. “The hotel will be enhanced by a modern pool bar, a glass atrium and a set of guest room tables, whereas in the basement there will be additional guest bedrooms and a spa,” he said. However, none of these changes will happen immediately, with the plans being outlined for the redesign to evolve over the next few years. The aim of the redesign is to create an environment that is relaxed, inspiring and creates a welcoming atmosphere, especially for international and New Zealand travellers. This is why it is so important to hire an expert, like Gold Coast artist Peter Young who has designed many of Gold Coast’s spa hotels.