Online mailers are marketing communications that are sent through email. These can be personal emails or professional ones that are sent in a business context. They can be used to promote a product or service, or they can be used for marketing research. Using a digital mailer platform, marketers can create a custom email message that is sent to a list of recipients. This can be a great way to reach new customers.

Direct mailers are a great way to engage potential customers and drive website traffic. They can be personalized based on the prospect’s actions, which can increase engagement and response rates. This type of marketing is cost-effective and can be tailored to specific audience segments. For example, a business may want to send an incentive to existing customers to increase customer retention. This can be done by offering a discount or other offer.

Digital Solutions: Online Mailers

While consumers are becoming desensitized to the constant stream of email ads and newsletters, physical mailers make an impression and stand out from the competition. This is especially true for unique or interactive pieces. For example, Mercedes Benz Smart created a mailer with a flatpack cardboard bicycle helmet to promote cycle safety, which was both innovative and engaging.

Additionally, a physical mailer is less likely to be filtered or ignored in a spam folder, and is more likely to receive a recipient’s attention. This can be especially important if your business is targeting business executives or professionals.